Free Tools
Free Business Calculators
Free calculators for CAC, ROAS, LTV, margin, and the other numbers that decide whether growth spend is actually working.
Suite Calculators
Enter your numbers once, see several metrics at once. For when one ratio isn't the whole picture.
Ad Performance Calculator
One campaign form, every efficiency metric: CPM, CPC, CTR, CPA, ROAS, and break-even ROAS.
Customer Retention Calculator
Churn, retention, and satisfaction in one form: churn rate, customer retention rate, and NPS together.
Ecommerce Funnel Calculator
Traffic, checkout, and repeat behavior in one form: conversion rate, AOV, cart abandonment, and repeat purchase rate together.
Inventory Health Calculator
Turnover, days on hand, sell-through, and stockouts in one form, covering both overstock and understock risk.
SaaS Growth Health Calculator
Cash position, growth, and retention in one form: burn rate, runway, Rule of 40, and net revenue retention together.
Sales Funnel Calculator
Spend, leads, and closed deals in one form: cost per lead, win rate, sales cycle length, and funnel CAC together.
Unit Economics Calculator
Enter your per-order costs once, see gross margin, breakeven CAC, LTV, and LTV:CAC together.
Single-Metric Calculators
Already know the number you need? Jump straight to one metric.
Advertising
Ad spend & media efficiency
Break-Even ROAS Calculator
The minimum ROAS a campaign needs just to avoid losing money.
CPA Calculator
What each conversion actually cost to generate.
CPC Calculator
What you're paying, on average, for each click.
CPM Calculator
The cost of reaching 1,000 impressions.
CTR Calculator
How many people who saw your ad actually clicked it.
Marketing Efficiency Ratio (MER) Calculator
Total revenue against total marketing spend, across every channel at once.
ROAS Calculator
How much revenue comes back for every dollar of ad spend.
Customers
Retention & ecommerce behavior
Average Order Value (AOV) Calculator
How much a customer spends per order, on average.
Cart Abandonment Rate Calculator
The share of started checkouts that never complete.
Churn Rate Calculator
The percentage of customers a business loses in a given period.
Conversion Rate Calculator
The percentage of visitors who complete the action you want.
Customer Retention Rate Calculator
The share of existing customers who stick around, new customers set aside.
Days Sales of Inventory (DSI) Calculator
How many days, on average, inventory sits before it sells.
Inventory Turnover Calculator
How many times inventory is sold and replaced over a period.
NPS Calculator
How many customers would recommend you, minus how many wouldn't.
Repeat Purchase Rate Calculator
The share of customers who come back for a second order.
Sell-Through Rate Calculator
The share of received inventory that actually sells.
Stickiness Ratio Calculator
What share of your monthly users show up on a given day.
Stockout Rate Calculator
The share of your product catalog currently out of stock.
Marketing
Funnel & pipeline performance
Cost Per Lead Calculator
What it costs, on average, to generate one lead.
Lead Velocity Rate (LVR) Calculator
How fast qualified lead volume is growing month over month.
Lead-to-Customer Rate Calculator
The share of leads that actually become paying customers.
Pipeline Velocity Calculator
How fast pipeline is turning into revenue, all in one number.
Sales Cycle Length Calculator
How many days, on average, it takes a deal to close.
Win Rate Calculator
The share of closed sales opportunities that end up won.
Revenue
Unit economics & finance
ARR Calculator
Monthly recurring revenue, annualized.
Breakeven CAC Calculator
The most you can spend acquiring a customer and still break even.
Burn Rate Calculator
How much cash the business is consuming each month.
CAC Payback Period Calculator
How many months it takes a new customer to pay back what they cost to acquire.
Customer Lifetime Value Calculator
What a customer is worth across the entire relationship, not just their first order.
GMV Calculator
The total value of everything sold through a store or marketplace.
Gross Margin Calculator
The percentage of revenue left after the direct cost of what was sold.
LTV:CAC Ratio Calculator
For every dollar spent acquiring a customer, how many dollars come back.
Magic Number Calculator
How efficiently new sales and marketing spend is turning into new ARR.
MRR Calculator
Monthly recurring revenue from your paying customer base.
Net Revenue Retention Calculator
Whether revenue from existing customers is growing or shrinking, before any new sales.
Quick Ratio Calculator
How much new and expansion revenue outpaces what's lost to churn and downgrades.
Revenue Per Visitor (RPV) Calculator
How much revenue, on average, each site visitor generates.
Rule of 40 Calculator
A quick SaaS benchmark balancing growth speed against profitability.
Runway Calculator
How many months of cash are left at the current burn rate.
SEO
Organic search & content reach