Pipeline Velocity Calculator
Pipeline Velocity combines opportunity count, deal size, win rate, and sales cycle length into a single figure showing how quickly a sales pipeline generates revenue.
Pipeline Velocity
What This Means
Win rate works out to 25.0% and average sales cycle to 30.0 days from your closed deals. Combined with opportunity count and deal size, that's how much revenue this pipeline generates per day.
The Formula
Pipeline Velocity = (Qualified Opportunities × Average Deal Size × (Deals Won / (Deals Won + Deals Lost))) / (Total Days Across Closed Deals / (Deals Won + Deals Lost))
Same formula as Opportunities × Deal Size × Win Rate ÷ Sales Cycle Length, just computed from raw won/lost deal counts and total days instead of two pre-calculated percentages.
Why It Matters
Because it combines four separate levers into one number, pipeline velocity shows which lever actually moves revenue fastest for a given team, more pipeline, bigger deals, a better win rate, or a shorter cycle, rather than optimizing one metric that might not be the real bottleneck.
Example
A team has 50 qualified opportunities and a $10,000 average deal size, and closed 80 deals in the period, 20 won and 60 lost, taking a combined 2,400 days. That's a 25% win rate and a 30-day average cycle, so pipeline velocity is (50 times $10,000 times 0.25) divided by 30, which equals about $4,167 in revenue generated per day.
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