NeuraBoard

Glossary

The Business Metrics Glossary

Clear definitions for the numbers that run businesses.

A

Activation RateAd FatigueAd Impression ShareAd RankAd Relevance ScoreAgent Task Completion RateAI Adoption RateAI AgentAI-Generated Content RatioAnchor Text DiversityAnnual Contract Value (ACV)Answer Engine VisibilityAPI UptimeARPA (Average Revenue Per Account)ARPU (Average Revenue Per User)ARR (Annual Recurring Revenue)Assisted ConversionsAttribution WindowAuction Win RateAutomation RateAverage Order Value (AOV)Average Revenue Per Customer (ARPC)Average Selling Price (ASP)

B

Backlink RatioBackorder RateBasket SizeBid DensityBillingsBlended CACBookingsBounce RateBrand LiftBrand Search VolumeBreak-Even ROASBurn Rate

C

CAC Payback PeriodCampaign ROICart Abandonment RateCash Conversion CycleChurn RateCitation AccuracyClick DepthClick Fraud RateClick-Through Rate (CTR)Cohort Retention RateCohort SizeCommitted Monthly Recurring Revenue (CMRR)Confidence ScoreContent Decay RateContent Engagement RateContext WindowContribution MarginConversion LagConversion Path LengthConversion RateCore Web Vitals ScoreCost of Goods Sold (COGS)Cost Per Acquisition (CPA)Cost Per Click (CPC)Cost Per InferenceCost Per Lead (CPL)Cost Per Mille (CPM)Cost Per ResultCrawl BudgetCrawl Error RateCross-Sell RateCustomer Acquisition Cost (CAC)Customer Acquisition RateCustomer Effort Score (CES)Customer Health ScoreCustomer Lifetime Value (LTV)Customer Retention RateCustomer Satisfaction Score (CSAT)

D

Dashboard Adoption RateData Accuracy RateData CompletenessData Duplication RateData Enrichment RateData FreshnessData Governance ScoreData Ingestion RateData LatencyData Lineage CoverageDAU/MAU RatioDaypartingDays Sales of Inventory (DSI)Deduplication RateDeferred RevenueDemand Generation RateDemand-Side Platform (DSP) Spend ShareDomain AuthorityDomain RatingDwell Time

E

Email Click RateEmail Open RateEmbeddingEngagement RateETL Success RateEvent Conversion RateExit RateExpansion Revenue

F

Feature Adoption RateFeatured Snippet RateField Mapping AccuracyFine-TuningFirst-Time Purchase RateFirst-Touch AttributionFree Cash FlowFree-to-Paid Conversion RateFrequencyFrequency CapFunction Calling (Tool Use)Funnel Drop-off Rate

G

Generative Engine Optimization (GEO)Gross MarginGross Merchandise Value (GMV)Gross Revenue Retention (GRR)Grounding Rate

H

Hallucination RateHuman-in-the-Loop Rate

I

Impression Share Lost (Budget)Impression Share Lost (Rank)ImpressionsIncrementalityIndexation RateInference LatencyInternal Link DepthInventory Turnover

K

Keyword Cannibalization RateKeyword DifficultyKeyword Ranking DistributionKnowledge Cutoff

L

Landed CostLarge Language Model (LLM)Last-Touch AttributionLead Velocity Rate (LVR)Lead-to-Customer RateLink VelocityLogo ChurnLookalike AudienceLTV:CAC Ratio

M

Magic NumberMarketing Attribution ModelMarketing Contribution to PipelineMarketing Efficiency Ratio (MER)Marketing Mix Modeling (MMM)Marketing Qualified Account (MQA)Marketing Qualified Lead (MQL)Match RateMicro-Conversion RateModel DriftModel UptimeMonthly Active Users (MAU)MRR (Monthly Recurring Revenue)Multi-Agent OrchestrationMulti-Touch Attribution

N

Natural Language QueryNegative KeywordNet Profit MarginNet Promoter Score (NPS)Net Revenue Retention (NRR)New Customer RevenueNew vs Returning Visitor RateNull Rate

O

Operating MarginOrganic CTROrganic Impression ShareOrganic Traffic ShareOrphan Page Rate

P

Page AuthorityPage Speed ScorePages Per SessionPipeline UptimePipeline VelocityPlacement CTRPogo-Sticking RatePost-Click Conversion RateProduct Qualified Lead (PQL)Programmatic Fill RatePrompt EngineeringPrompt Injection RatePrompt Success Rate

Q

Quality ScoreQuery Response TimeQuick Ratio

R

ReachRedirect Chain RateReferring DomainsRenewal RateRepeat Purchase RateRetargeting RateRetrieval AccuracyRetrieval-Augmented Generation (RAG)Return on Ad Spend (ROAS)Return RateRevenue Per Visitor (RPV)Revenue Run RateRich Result RateRule of 40Runway

S

Sales and Marketing Alignment RateSales Cycle LengthSales Qualified Lead (SQL)Schema Drift RateScroll DepthSearch VolumeSeat Utilization RateSegment Overlap RateSell-Through RateSemantic SearchSERP Feature OwnershipSERP VolatilitySession DurationShare of VoiceSite Health ScoreSpend PacingStickiness RatioStockout RateStructured Data CoverageSubscription ChurnSync Success RateSystem Prompt

T

Thin Content RateTime on PageTime to First Byte (TTFB)Time to InsightTime to Value (TTV)Title Tag Click-Through RateTokenToken EfficiencyTopical AuthorityTraining Data CoverageTrial Conversion Rate

U

Units Per Transaction (UPT)Upsell Rate

V

Vector DatabaseVideo View RateView-Through ConversionViewability Rate

W

Wallet Share GrowthWeekly Active Users (WAU)Win Rate

Z

Zero-Click Search RateZero-Shot Accuracy