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Average Order Value (AOV) Calculator

Average Order Value is one of the three levers, alongside traffic and conversion rate, that determine ecommerce revenue, and often the cheapest one to move.

$

Average Order Value

$50.00

What This Means

Raising AOV, through bundling, upsells, or a shipping threshold, applies to customers you're already paying to acquire.

Want the full picture, not just this one number?

Try the Ecommerce Funnel Calculator

The Formula

AOV = Total Revenue / Number of Orders

Why It Matters

Raising AOV applies to customers already being acquired, so it doesn't require any additional spend, unlike driving more traffic. It's also a useful feedback signal: an AOV lift right after a shipping threshold or bundle launch shows customers responding to an incentive, not a change in underlying demand.

Example

A store generates $50,000 in revenue from 1,000 orders in a month. AOV is $50,000 divided by 1,000, which equals $50 per order.

Frequently Asked Questions

  • Free-shipping thresholds set just above the current average order, product bundling, and checkout upsells are the most common and directly testable levers.

  • There's no universal benchmark since it depends heavily on product category and price point, so it's most useful tracked as a trend for your own store over time.

Related Calculators

Conversion Rate CalculatorRepeat Purchase Rate Calculator

From the Glossary

Average Order Value (AOV)Revenue Per Visitor (RPV)
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