Stickiness Ratio Calculator

Why It Matters

Two products can have identical MAU counts with very different underlying health: one where most users show up daily, and one where the same MAU is made up of users who barely return after their first month. Stickiness ratio is one of the few metrics that separates real habitual engagement from a large but shallow user base.

Example

A product has 12,000 daily active users and 60,000 monthly active users. Stickiness ratio is (12,000 divided by 60,000) times 100, which equals 20%.

Frequently Asked Questions

• What's a good Stickiness Ratio?

  Products used daily by habit, like social or messaging apps, often see 50% or higher. Products used weekly or occasionally by design, like many B2B tools, commonly run 10 to 20% and that's not necessarily unhealthy.

• What raises Stickiness Ratio?

  Features that give a genuine reason to return daily, timely notifications tied to real value (not just re-engagement bait), and reducing friction in the core daily-use action are the most common levers.