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Advertising

CTR Calculator

Click-Through Rate is the share of impressions that turn into a click, one of the first signals of whether an ad's creative and targeting are actually resonating.

CTR

0.80%

What This Means

Usually the earliest metric available on a new campaign, showing up before conversions or CPA have enough volume to be meaningful.

The Formula

CTR = (Clicks / Impressions) × 100

Why It Matters

CTR is usually the earliest metric available on a new campaign, showing up before conversions or CPA have enough volume to be meaningful. A low CTR relative to platform benchmarks is one of the clearest early signs that creative, targeting, or message match needs work before spending more.

Example

An ad gets 600,000 impressions and 4,800 clicks. CTR is (4,800 divided by 600,000) times 100, which equals 0.8%.

Frequently Asked Questions

  • It varies significantly by platform and ad format, search ads often see CTRs above 3%, while display and social feed ads commonly run under 1%, so CTR is best benchmarked against the specific platform and format.

  • No. A high CTR with a low conversion rate downstream often means the ad is attracting clicks that don't match buying intent, which is why CTR should be read alongside conversion rate and CPA, not alone.

Related Calculators

CPC CalculatorCPM Calculator

From the Glossary

Click-Through Rate (CTR)Cost Per Click (CPC)Quality Score
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