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Lead Velocity Rate (LVR) Calculator

Lead Velocity Rate tracks the month-over-month percentage change in qualified leads, one of the earliest indicators of future revenue growth since it moves before pipeline or bookings do.

Lead Velocity Rate

25.0%

What This Means

One of the fastest-moving growth indicators available, often flagging a slowdown weeks before it shows up in closed revenue.

The Formula

LVR = ((Qualified Leads This Month - Qualified Leads Last Month) / Qualified Leads Last Month) × 100

Why It Matters

Because qualified leads convert into pipeline and eventually revenue with a lag, LVR is one of the fastest-moving growth indicators available, often flagging a slowdown weeks before it would show up in closed revenue. SaaS investors frequently watch it as a leading indicator of a company's near-term growth trajectory.

Example

A company generates 400 qualified leads this month versus 320 last month. LVR is ((400 minus 320) divided by 320) times 100, which equals 25%.

Frequently Asked Questions

  • Fast-growing SaaS companies often target 10 to 20% month-over-month LVR, though the right pace depends heavily on stage and market size.

  • Because it measures lead generation, the earliest stage of the funnel, changes in LVR show up well before they'd be visible in pipeline value or closed revenue, giving teams more time to react.

Related Calculators

Cost Per Lead CalculatorPipeline Velocity Calculator

From the Glossary

Lead Velocity Rate (LVR)Marketing Qualified Lead (MQL)Pipeline Velocity
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