Ad Performance Calculator
Paste in a campaign's raw numbers, spend, impressions, clicks, conversions, and revenue, and see every standard efficiency metric at once, plus the break-even ROAS threshold that says whether the campaign is actually profitable.
Campaign Numbers
Profitability
Results
CPM
CPC
CTR
CPA
ROAS
Break-Even ROAS
What This Means
This campaign's 3.20x ROAS is above the 2.22x break-even threshold implied by a 45% gross margin, meaning it's currently profitable. A 0.80% CTR and $0.63 CPC show how much of that ROAS is coming from cheap clicks versus a strong conversion rate downstream.
Why It Matters
Looking at ROAS alone, or CPC alone, tells only part of a campaign's story: a low CPC can hide a poor conversion rate, and a high ROAS can still be unprofitable on a thin-margin product. Seeing CPM, CPC, CTR, CPA, and ROAS side by side, measured against the same campaign's break-even ROAS, makes it possible to diagnose where in the funnel a campaign is actually winning or losing money, rather than checking one metric and assuming the rest are fine.
Example
A campaign spends $3,000, gets 600,000 impressions and 4,800 clicks, drives 96 conversions, and generates $9,600 in revenue at a 45% gross margin. CPM comes out to $5, CPC to $0.63, CTR to 0.8%, CPA to $31.25, and ROAS to 3.2x. Break-even ROAS at a 45% margin is about 2.2x, so this campaign is running comfortably above break-even, a conclusion that isn't obvious from ROAS or CPA alone.
Included Calculators
Each number above also has its own standalone calculator, in case you only need one.